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12 Capabilities
This page contains definitions for the 12 original
Capabilities of corporate competitive fitness. For the most part,
the Capabilities are self-contained and only involve a specific
part of a firm. In fact, some Capabilities represent entire departments
in and of themselves, such as Human Resources.
An analogy between human fitness and competitive fitness can be
applied here in that the 12 Capabilities do not function independently
- just as the lungs do not function without the brain. Interdependency
of these original capabilities suggests that development of one
depends on development of another. Similarly, weakness of one may
limit the growth of another.
Core
and Optimum Indicators
Capability ratings are derived from Core and Optimum Indicators
- the underlying drivers of corporate competitive fitness.
For Capability results by sector, click
here.
12 Capabilities Defined
| Mission
& Vision |
Are there broad lines & targets that effectively
guide employees in shaping the firm of the future?
|
| Customer
Orientation |
Is satisfaction of customers' needs an important
concern broadly shared within the firm?
|
| Corporate
Culture |
Are there fundamental beliefs & values
broadly shared by members of the firm?
|
| Organization
& Systems |
Are the structure & systems of the firm
effective in helping management to steer the firm in the desired
direction?
|
| Planning
& Intelligence |
Are external & internal information effectively
gathered & processed to help management steer the firm
in the desired direction?
|
| Human
Resources |
How effective are the recruitment, development,
deployment & mobilization of human resources?
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| Technical
Resources |
How effective are the acquisition, development,
deployment & administration of tangible resources?
|
| Innovation |
How effective are the acquisition, development
& implementation of new ideas in all facets of the firm's
operations?
|
| Market
Strategy |
How effective are the selection & strategic
management of key products and markets?
|
| Marketing
Operations |
How effective is the management of marketing
activities?
|
| International |
How effective is the international management
of human resources, technical resources, products & markets?
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| Performance |
How effective is the firm in obtaining positive
results from its actions?
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