Library

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Association of MBAs - Business Competitive Fitness
London, September 2002
View the presentation by Jean-Claude Larreche ( pdf )
Download presentation by Jean-Claude Larreche ( zip )

CNN Interview of Jean-Claude Larreche
March 2002
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Firms that make marketing work are world-class
Marketing Journal, March 2002
View Article ( pdf )

Breakfast Meeting- CFGF Report 2002
London, March 2002
View the presentation by Jean-Claude Larreche ( pdf )
Download presentation by Jean-Claude Larreche ( zip )

The Tao of Jean-Claude
Blair Campbell, February 2002
Profit Oracle's E-Business Magazine

Hidden Talents
Blair Campbell, August 2001
Profit Oracle's E-Business Magazine

Transformation of Financial Services companies
Tony P. de Bree, 8 November 2001
Rijksuniversiteit Groningen (website in Dutch)

L'e-business intimide encore les grands groupes
Catherine Terrand, 1 June 2001
Le Nouvel Economiste (website in French)

Damn the Torpedoes
Richard C. Morais, 14 May 2001
Forbes Magazine

Les vrais paramètres de la compétitivité
Annie Kahn, 8 May 2001
Le Monde (website in French)

Cosmopolitan Genius
Richard C. Morais, 27 November 2000
Forbes Global Magazine

Is your company in shape?
R. Maruca, July-August 2000
Harvard Business Review

Listening carefully to the dog that doesn't bark
A. Mitchell, 8 June 2000
Marketing Week

Corporate Leadership in the New Economy
Jean-Claude Larreche, January 2000
The Salamander Link (INSEAD Alumni Association)

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