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Leadership through Market Based Capabilities
Introduction
The purpose of this one or two-day program is to help you comprehend
and influence the intangible capabilities of your own business.
It is organized as a workshop where you will obtain your personalized
Business Capability Profile. This profile will provide you with
an overall diagnostic of your business. Its generation is based
on the MECA methodology developed by Professor Jean-Claude Larreche
at INSEAD. You will be provided guidance on the evaluation of your
personalized Business Capability Profile based on benchmark standards
obtained in the report "The Competitive Fitness of Global Firms"
published by Financial Times Prentice Hall in London. You will discuss
a leading case and debate issues related to the development of market-based
capabilities for value creation. In this program, you will be able
to immediately translate concepts into the reality of your business
and into actions.
Program outline
Corporate competitive fitness
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the corporate competitive fitness
framework |
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results of the 2002 report on the
Competitive Fitness of Global Firms |
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benchmark standards across sectors
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leading firms in market-based capabilities
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the capability gap |
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executive biases in evaluating market-based
capabilities |
Market-based capabilities
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the First Direct case |
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the components of capabilities |
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the coherence of capabilities |
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the evolution of capabilities |
Measuring market-based capabilities
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obtaining your own perspective on
your business' market-based capabilities through the Corporate
Competitive Fitness methodology |
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benchmarking capabilities |
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the communication gap |
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the competitive gap |
Building market-based capabilities
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identifying the drivers of market-based
capabilities |
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establishing an action plan for
building market-based capabilities |
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the process of building market-based
capabilities |
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leadership in the value-creating
firm |
Program Benefits
This program will help you:
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better understand the intangible
capabilities that influence the success of a firm in its markets
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better comprehend the nature and
the impact of new business models |
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obtain and interpret your own business
capability profile |
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develop your leadership skills in
building value-creating businesses. |
Who should attend?
This seminar is for executives with responsibility for value creation
and their advisers: consultants, managing directors, business managers,
human resources managers, marketing managers, financial managers,
planning managers, department heads.
Faculty
As a leading businessman, scholar and writer, Jean-Claude Larréché
brings a fresh and insightful view to the much-documented subject
of strategy through his pioneering approach of looking at the need
to improve our personal and business capabilities.
He is the Alfred H. Heineken Professor of Marketing at Insead,
where he is recognized for his outstanding contributions to the
field of strategic marketing. He is the Founder and President of
StratX, a company specializing in strategic management development
and educational technology, as well as being an advisor to major
international companies.
The author of internationally renowned simulations, he has also
written numerous articles and several books on strategic marketing.
His highly successful video is called "Winning Together with
Services". He currently leads the CFGF Research initiative
at Insead and produces the yearly "Report on the Competitive
Fitness of Global Firms" published by Pearson Education in
February.
He has received the "Marketing Educator of the Year"
award from Club 55, the European Community of Marketing and Sales
Experts, as well as the "Professor of the Year" award
by the Insead Alumni.
Professor Jean-Claude Larréché has developed two
case studies, Virgin Atlantic Airways and First Direct, which both
have received the EFMD (European Foundation for Management Development)
Award for Best Relationship Marketing case, and the ECCH (European
Case Clearing House) Award for the Overall Best Case.
If you are interested in discussing the possibilities of having
a customized seminar, please Contact
Us.
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