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Competitive Strategic Thinking
Introduction
This seminar is for senior executives with responsibility for ensuring
that their thinking and business decisions are both strategically
sound and competitively focused (CEOs, chairmen, managing directors,
senior functional directors).
Program outline
Strategy and the competition
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establishing a common
framework for understanding the essence of strategy and the
role of the competition |
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evolution of business
strategy |
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what are today's strategic
priorities? |
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learning lessons from
today's competitive global marketplace, the influence of mergers/alliances/diversifications
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moving from a purely
management orientated perspective to a competitively charged
strategic focus |
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the main characteristics
of effective strategies |
Competitive fitness
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market illusions and
market effectiveness |
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market effectiveness
as a key driver of shareholder value |
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assessing market effectiveness
capabilities |
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the MECA report on
global firms |
The strategic perspective
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learning from masters of strategy
outside of business: in the armed forces, games, sports and
diplomacy |
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contrasting the analytical and the
strategic thinking approaches |
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developing competitive spirit inside
your organization |
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how a marketing capability operating
in a competitive culture (battlefield mentality) is essential
for an overall strategic culture |
Strategic structures
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characteristics of a strategic situation:
how to know when it is strategic and when it is not |
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physical, psychological and time
pressures in strategic situations |
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understanding the arena, the contestants,
the non-contesting parties and other relevant forces |
Strategic deployment
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identifying effective strategic
moves |
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examination of the dynamics of strategic
situations |
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looking for strategic gaps |
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pinpointing sources of competitive
advantage |
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guiding the possible allocation
of resources |
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typical strategic moves |
Strategic principles
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utilizing selected
guiding principles for strategic effectiveness |
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the relative value
of strategic principles |
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a classification of
strategic principles |
The strategic mind in business
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applying strategic
structures, strategic deployment and strategic principles inside
the company |
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identifying the key
personal qualities and skills of the ideal effective business
strategist |
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nurturing and developing
the strategic mind |
Program Benefits
This program will help you:
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sharpen your strategic
decision-making skills to develop strategic reflexes in competitive
situations |
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understand and recognize
the differences between a situation that is essentially operational
and one that has clear strategic implications |
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ensure the real incorporation
of the competitive dimension in the formulation of strategy
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acquire strategic principles
for guiding the effective deployment of resources |
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realize the role that
senior executives must play in the development and nurturing
of a competitive and strategic culture inside the organization
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nurture your own personal
strategy and strategic abilities. |
Faculty
As a leading businessman, scholar and writer,
Jean-Claude Larréché brings a fresh and insightful
view to the much-documented subject of strategy through his pioneering
approach of looking at the need to improve our personal and business
capabilities.
He is the Alfred H. Heineken Professor of Marketing
at Insead, where he is recognized for his outstanding contributions
to the field of strategic marketing. He is the Founder and President
of StratX, a company specializing in strategic management development
and educational technology, as well as being an advisor to major
international companies.
The author of internationally renowned simulations,
he has also written numerous articles and several books on strategic
marketing. His highly successful video is called "Winning Together
with Services". He currently leads the CFGF Research initiative
at Insead and produces the yearly "Report on the Competitive
Fitness of Global Firms" published by Pearson Education in
February.
He has received the "Marketing Educator of the
Year" award from Club 55, the European Community of Marketing
and Sales Experts, as well as the "Professor of the Year"
award by the Insead Alumni.
Professor Jean-Claude Larréché has developed
two case studies, Virgin Atlantic Airways and First Direct, which
both have received the EFMD (European Foundation for Management
Development) Award for Best Relationship Marketing case, and the
ECCH (European Case Clearing House) Award for the Overall Best Case.
If you are interested in discussing the possibilities
of attending this seminar, please Contact
Us.
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