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Measuring Competitive Fitness of Your Firm
While the aim of the CFGF study is to determine corporate
competitive fitness for top firms as a whole, the research methodology
- Market Effectiveness Capabilities Assessment (MECA) - can be applied
for a particular firm. The MECA methodology, developed over the
last decade, is a solid research instrument and a valuable tool
for helping managers improve the capabilities of their firms. Today
the MECA methodology is applied in four types of assessments that
cover subjects ranging from individual executives (PBCA) to licensing
opportunities.
Over the last several years, MECA has evolved in pace
with business developments to:
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Reflect the latest management theories.
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Incorporate research on the long-term history of over 45
leading firms.
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Identify and structure key determinants of corporate competitive
fitness
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Enable analyzing data to determine relationships between
capabilities and permit translating participant responses
into meaningful results
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Provide validation with selected client corporations, seminar
participants, and peers at various stages in the development
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Frequently
Asked Questions
Provides answers to some common questions about the methodology.
Archived results from previous CFGF reports
can be found within its section. To go there now, click
here.
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